Free SEO tools make it easier for users to manage and improve their website’s SEO performance without financial investment. As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to  optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective.

Creating an SEO plan without the top SEO tools is a bit like trying to bake a loaf of bread without measuring spoons or an oven. Using SEO software can help you start an SEO plan, monitor your efforts and analyze the data, so you can then refine your plan for better results. Some SEO software are hyper-focused on a single feature, such as KW research, while others are suites of SEO features to help with on-site and local SEO. There’s also a 30-day free trial available, which lets you test out all the features of Moz Pro. Moz Pro has a steep learning curve, but it’s relative to other SEO tool suites on the market. Most KW search tools are pricey, but AnswerThePublic is fairly affordable with three plans that cost $11, $99 or $199 per month.

Backlinks—links from other websites pointing to yours—are vital for off-page SEO. A strong backlink profile enhances your site’s authority and significantly impacts your search rankings. Technical SEO can often be daunting, but the right tools simplify the process and ensure your site is optimized for search engines. If you want to hire someone to help you with SEO, the price can range from $ per hour for an SEO expert ($750-$1,500 per month). High-end digital marketing agencies may charge up to $20,000 per month for complex jobs for large websites. The first step to knowing what to spend on SEO is calculating your return on investment (ROI) based on your website and niche.

Jasper is an AI content platform that helps you create, promote and measure content that resonates with your audience. That amazing website performance audit tool won’t help much if SEO Anomaly it can’t talk to your reporting dashboard. Look for tools with solid APIs and native integrations with your existing tech stack. This ensures your website performance metrics flow seamlessly into client reports alongside other SEO data, giving a complete picture of results. All plans include a 14-day free trial with a 30-day money-back guarantee.

We’ve seen how algorithms, penalties and SEO factors have evolved since the early days of search. As SEO professionals and site owners, we know first-hand where webmasters need to focus and spend their time. „I offered him $100,000… for six months… to execute his content strategy for AppSumo.“

YouTube serves video content to users in both Searches and Recommendation engines, based on an algorithm that takes into account a number of factors about your video and channel. New website owners will have different needs from small and midsized businesses and large businesses. If you have many people collaborating with the SEO tools, then a tool with solid collaboration options will be ideal. Before you select the best SEO tool for yourself, you’ll have to evaluate your SEO needs. If you’re just starting out, it may be better to opt for a tool that’s simple and easy to get started with and has beginner-friendly tutorials. But if you’re a seasoned digital marketer, then an advanced tool will serve you better.

Spot and Fix Declining Content

If your website has a long history of inorganic link building, it’s wise to do a monthly disavow. Now, what we love about Detailed SEO the most is that it can preview the Open Graph data or Schema markup of any page in a single click. It also gives you direct shortcuts to a website’s robots.txt and XML sitemap. These features alone eliminate the need for three separate Chrome extensions and consolidate everything in a single, comprehensive extension. The Detailed SEO Browser Extension is a specialized tool for on-page SEO analysis, catering to those who need quick, in-depth insights into the SEO setup of any webpage.

Best SEO Reporting Tools (Free & Paid Options)

• Google Trends tells you how often a word or phrase is entered into Google relative to the total volume of searches over a set time.
• It shows clients and teams exactly what’s working — and what isn’t.
• RankIQ is one of the best SEO solutions for content analysis.
• You will need tools – saws, a measuring tape, a drill, and screwdrivers, to name a few.

You also need to understand how to write SEO content that ranks and be an expert in keyword research, writing, content marketing, WordPress, and more. SEOptimer is an easy-to-use and straightforward SEO audit tool that helps you improve your page ranking. It excellently performs on-page optimization and off-page link building. The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth.

Content and Links In The Game of SEO

ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project. One of the things I love most about Screaming Frog is how flexible it is. You don’t have to crawl an entire site every time if that’s not what you need.

Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. In essence, technical SEO covers everything you can do to help Google understand the content and structure of your website. It can be difficult to fully master – which is why we recommend you try one of the following tools. The Detailed SEO toolbar is a browser extension that displays SEO metrics. Ahrefs has several free tools, but it does try to upsell you to one of its paid packages, which starts at $29 a month.